Indian beauty products consumers are rapidly changing, and most of the market growth is led by Gen Z and Millennials. These tech-savvy, beauty-obsessed youngsters are shaping the industry. So, if you plan to launch your product, what do you do to stay on top of the current trends? All your answers can be found at the Beauty Expo.
Trends To Look Out For in The Premium Mumbai Beauty and Spa Expo: Cosmoprof India
Beauty and Spa Expo like Cosmoprof Mumbai gives a deeper understanding of the latest trends listed below:
Pretty Packaging
The millennial pink packaging of recent years has faded in favour of packaging that takes its cues from companies’ palettes. You find vivid and powerful colours and simple white prints. Minimalistic yet pretty are the newest trends hitting the beauty industry these days.
Sustainability
The beauty business is seeing a major shift toward sustainability, which is no longer just a trendy term. An increasing number of salons are choosing environmentally friendly methods, like employing cruelty-free and organic products, cutting waste with recyclable materials, and saving energy with energy-efficient appliances.
Tech and Beauty Coming Together
Tech-driven salon solutions are becoming a standard feature, from AI-driven skin analysis tools that suggest customised treatments to virtual try-on apps that let customers preview what a hair colour or style will look like before committing.
Social Media
Social media has now completely changed the beauty industry in recent years. Beauty trends on TikTok and Instagram have gone viral, revolutionising salon social media marketing and driving a surge in beauty influencer partnerships.
Client Above All
In the beauty industry, loyalty is more than just surface-level. Beauty brands have a strong relationship with their customers based on providing excellent quality, customised experiences andtrue knowledge of each individual’s unique preferences, all while maintaining an unshakable dedication to achieving the demands and goals of each shopper. Learn more at the upcoming Mumbai beauty expo in December!